KITCHENAID
STAND MIXER
Redefining a Kitchen Icon
The KitchenAid Stand Mixer has long been an icon for big milestones and birthday cakes, but it can be so much more. From shredding pork to mashing potatoes, trying out batch cocktails or whipping up dips for a crowd, it’s a secret weapon for making any moment memorable.
We crafted a global campaign with more than 200+ creative deliverables, in multiple languages that capitalized on pandemic cooking trends.
The campaign went beyond bakers and brides-to-be and repositioned the Stand Mixer as a go-to utility for anybody hoping to level up in the kitchen.
Let’s Get Vertical
Tailor-made social, born from insights on how our Makers and soon-to-be Makers interact with food, cooking and inspiration online.
AND Down The Funnel We Go…
Who says product-focused work can’t be fun? These pieces are meant to share all-new ideas that showcase the versatility of the Stand Mixer.